VideoNuze Posts

With all the billions of dollars that are being invested in high-quality original TV shows, piracy prevention is becoming more important than ever. Content security is an imperative for video providers to keep valuable assets from being consumed illicitly online. Last Friday, Akamai introduced support for watermarking content to help prevent piracy and to help trace leaks to their source.

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I’m pleased to present the 486th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

Colin and I were both excited to see Hulu launch a mobile video downloading feature this week. Hulu had teased the feature over a year ago. As Colin notes though, because it’s only available with the Hulu (No Ads) service and only on iOS devices, just around 15% of Hulu’s overall subscribers will gain access to downloading (at least for now).

We then discuss reports that Disney doesn’t yet have an agreement with Amazon for its forthcoming Disney+ service to be included in Fire TV devices. The deal is held up due to Amazon’s attempt to wrangle more ad inventory in Disney’s other apps. The situation is typical of the complex and sometimes competitive relationships between big media and technology companies today.

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Hulu announced yesterday that video downloading is now available for its Hulu (No Ads) subscribers. For now the feature will only work with iOS devices, though Hulu said it will be coming soon to Android users. The download feature was first teased at Hulu’s NewFront presentation in May, 2018.

Hulu said at the time that downloading would be available for subscribers to its $5.99/month plan that includes ads. Hulu’s head of ad sales Peter Naylor confirmed in his keynote interview at the VideoNuze Ad Summit this past May that about 70% of its subscribers are on the ad-supported plan. So that means only the 30% taking the Hulu (No Ads) service, which is $11.99/month will be able to use the download feature, at least for now. There was no word on whether downloading will come to Hulu with Live TV, the company’s virtual pay-TV service.

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Last week, the WSJ ran two articles that underscore how Disney is navigating new terrain as it prepares to launch Disney+ in November. The articles also showcase how convoluted relationships among major media and technology companies are going to become over fights for shifting leverage.

One article described how Disney has continued to ban advertising from Netflix on its entertainment TV networks (ESPN is still ok) even though it will accept ads from other SVOD providers. The other article described Disney’s negotiations with Amazon over how much ad inventory Amazon should be allocated to sell in Disney’s apps that run on Fire TV. The article noted no deal at all has been reached for Disney+ to be carried on Fire TV, as the SVOD service’s launch date nears.

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I’m pleased to present the 485th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

On this week’s podcast we discuss highlights of a recently released sports and news consumer survey conducted by consulting firm Altman Vilandrie & Company. Catching our attention was how well virtual pay-TV operators are doing with regular sports viewers. This reflects how much emphasis vMVPDs have put on adding sports networks to their packages (and also indicates why their prices are rising).

There was a lot of other interesting data related to sports and news consumption by age, type of sports, different services and more in the survey.

If you’d like to learn more about the full survey results, contact Matt Del Percio at Altman Vilandrie & Company.

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Click here to listen to the podcast (22 minutes, 8 seconds)
 

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The VideoNuze podcast is also available in iTunes...subscribe today!

Half of video ad impressions were delivered on connected TV devices in Q2 ’19, according to Extreme Reach’s latest Video Benchmark Report, which is based on the company’s AdBridge ad server. That was up just a bit from Q1 ’19, but up significantly from Q2 ’18 when CTV accounted for 38% of ad impressions. Other devices’ video ad impressions shares dropped year over year: Mobile from 31% to 25%, Desktop from 23% to 16% and Tablet from 9% to 6%. Unclassified took a small percentage as well.

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I’m pleased to present the 484th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

On this week’s podcast we discuss newly released industry data from FreeWheel’s Q2 ’19 Video Marketplace Report, Roku’s Cord-Cutting 2019 study and Manatt-Vorhaus Advisors Digital Strategy study.

Each contains insights about the video industry and fast-changing viewer behaviors. In particular, we focus on the dominance of connected TVs in video ad views, new trends in cord-cutting and the rising usage of smartphones among younger audiences.

Listen in to learn more!

 
Click here to listen to the podcast (21 minutes, 36 seconds)

Click here for previous podcasts

Click here to add the podcast feed to your RSS reader.

The VideoNuze podcast is also available in iTunes...subscribe today!